Title: Psychology as the Behaviorist Views It
Note: two solutions to the problem
Sub-note: Either animal behavior could be studied independently of psychology OR psychology could be changed to the study of behavior.
Note: in Watson's opinion, again
Sub-note: he believed that introspection was teh problem. he also thought that is psychology continued using introspection, future psychologiest would still disagree over the conscious mind's elements.
Note: Unsuccessfull Karl Lashley
Sub-note: Watson worked for a few years with Karl Lashley. They were studing thought as a faint contactions in the speech musculature (Subvocal speech)
Sub-note: Watson also agured that "feelings" were based on sensations arising from the reproductive organs and erogenous zones.
Sub-note: His discussion of sex was ahead of its time.
Title: Watson at Phipps Psychiatric Clinic
Note: limited space
Sub-note: he had limited lab spaec after the arts and sciences moved to a new campus. Adolf Meyer offered Watson lab space at the Clinic and Watson eagerly accpeted it.
Note: December 1918
Sub-note: Watson was back at Phipps Clinic, he had to leave because he was "called to active duty" in 1917
Sub-note: before teh war he published an article that talked about 3 basic emotions in infants - fear, rage, and love- the conditioning little albert began
Title: Fear Conditioning in Little Albert
Note: 9 months
Sub-note: at this age Little Albert was only afriad of a suddenly produced loud noise.
Note: 11 months
Sub-note: this is when Watson and Rosalie Rayner started the conditioning of Little Albert
Sub-note: day one, he reached for the white rat, and steel was struk with a hammer behind Little Albert, he started crying. he went home for a week.
Sub-note: the next test, Little Albert was presented with the rat 5 times, and the steel was struk.
Sub-note: 5 days later Albert was tested again to see if he was afraid of the rat, he was. he was also afraid of other white or furry objects.
Sub-note: another 5 days later, Albert came back, and was still afraid of the rat, but only had a slight reaction to other objects. a dog was presented to him, and he only had a little reaction, until the dog unexpectly backed. Ablbert cryed until the dog was removed.
Sub-note: they tested him a month after that with just the objects. they found out that the fear of the objects was still their just not a intense, so they didnt try to removed the conditioned emotional response.
Note: the 1924 confusion
Sub-note: Mary Cover JOnes was a friend of Rosalie Rayner, (by this time Watsons wife) so watson advise Jones while she worked on a prject to cure Peter.
Sub-note: Peter was a 3 yr old boy, who was afraid fo rabbits and rats.
Sub-note: Jones wanted Peter to not fear such animals. she used "Modeling Therapy" which failed.
Sub-note: Then she sat Peter in a highchair gave him a preferred food, while moving a rabbit closer to him as he ate for teh next sereral days.
Sub-note: by the end, peter showed foundness for the rabbit, and the fear of the rat and other objects were entirely absent.
Sub-note: later Jones reported that she had tried removing fears with a veriaty of different methods concluding that one direct conditioning and social imitation (which failed the first time) worked consistently.
Title: From Behaviorism to Advertising
Note: basically black listed...
Sub-note: after he got involved with a Hopkins student (Rayner), and his very public divorce, he was dismissed. since the newpaper covered the story, no University wanted to risk hiring Watson. so naturally he went to advertising.
Note: History of consumer psychology
http://free-books-online.org/psychology/introduction-to-psychology/consumer-psychology/
Sub-note:j b. watson was the first ever-prominent psychologist to apply principles of psychology in the field of advertising.
watson believed that psychology could not be recognized as a scientific discipline until its practical utility is proved by its application and demonstration in real life situations.
According to watson “If psychology would follow the plan i suggest, the educator, the physician, the jurist, and the businessman could utilize our data in a practical way.”
he himself designed ads for johnson and johnson’s baby powder. in that ad, he not only targeted the emotions and anxieties of mothers, but also used the experts’ recommendations and the impact of using the product.
Sub-note: He also did an ad for Pebeco tooth paste. I couldnt find his exact add, but i found one similar. he add was of a woman smoking. ahowing that smoking made her more sexy, but if she didnt brush her teeth with Pebeco, she lost her sex appeal.
the one i found looks like this lady's boss is asking her to dinner, but it wouldnt have happened if she had stinky breath.
Title: Waton's Learning Theory and the Decline of the Instinct Concept in Psychology
Note: Zing Yang Kuo
Sub-note: he opposed the instinct concept, arguing that "the term instinct was a cloak for ignorance of the subtle behavioral changes that accompany maturation"
Sub-note: he "proved this by raising kittens. if the kittens were raised with thier mothers, they were killing rats before the age of 4 months. but if kittens were raised in cages with rats, they never killed the rats. he concluded "kittens can be made to kill, love, hate, fear, or play with a rat: it depends on the life history of the kitten"
Note: Karl von Frisch
Sub-note: he is best known for his studies of communication by "dances" in honeybees.
Title: In Conclusion
Note: Thorndike is the man! :)
Sub-note: behaviorism began with the work of Pavlov and Watson after Thorndike's animal research. also with Thorndike's work in education and Watson's career in advertising illustrated behaviorism could be applied outside the lab to affect people's lives.
Title: FIN
Note: NO QUESTIONS!! (j/k)
That is the rest of the notes for the slides. sorry about the way you need to receive them.. no email at work, but i can get to my blog.. haha.
Anyways, titles are the titles, Notes would be the main bullet points, and Sub-notes would be the part that isnt seen like my other slides (in the notes of the slides so i can print them out, like the other slides).
SORRY about the spelling errors, work only has IE with the basic progaming which means no spell check...
No comments:
Post a Comment